To make a long story short, it was passion that led to the creation of the brand, love that led to the 'termination' of the brand, the sacrifice, and love and respect that led to the ressurrection of the brand.
And you want me to let you in on a secret ? It's the grandson who's putting his energy and ambition in putting the brand back on the world map ! So it all stays in the family, with the rightful owners.Originating from the sports in a Waspy , Preppy surrounding, the Lion Brand Polo now doesn't ignore it's origins. However fitted into a more contemporary slim fit look, it combines excellent with jogging pants, but also with jeans or elegantly with chino's underneath. They still remain that classic polo, you know. I wear them under the obligatory navy blazer with brass buttons, giving it that aura of preppy-ism back. I respect that feeling for tradition, the fact that it's a re-edition, the classic elegance.
Besides, every order is delivered in a fancy luxury box, which represents the house-style. It is in fact so nice that I keep the polo's in their when washed and ironed. Once again, an iconic brand is ressurected ! The polo's are available in an array of colors. All yours to discover on http://www.lionbrandsportswear.com/
Think New England's clubby atmosphere, tennis and golf clubs, riding a vintage convertible down the Cote d'Azur, ... enjoying life in a relaxed atmosphere. The soft cotton piqué ensuring a soft wear, the slim fit an elegant look.